Digital Signage.
The term Digital Signage refers to any electronic display showing messages, adverts or any other kind of information. Digital signage displays can consist of LED signs, projectors, or LCD, Plasma or OLED displays.
Modern Digital Signage systems usually consists of two hardware components - the display itself and a media player which processes the content and outputs a video signal to the display.
Early Digital Signage players were only capable of displaying a loop of videos and images and had limited networking options, if any at all. Modern Digital Signage players like the Navaho MediaCAT can create content rich displays with media information pulled from many different sources such as MPEG2/4 Video, Slide Shows, Flash™ Movies, Live TV and Video feeds, RSS/text tickers and local and external web pages.
Digital Signage in Retail
Digital Signage has been used in the retail and advertising sector for many years and the Navaho MediaCAT Digital Signage player has been deployed in a number of innovative ways to help retailers market their products and attract their audience's attention:
- Fully integrated Shelf Edge screens
- Point of Sale advertising
- Kiosk and booth infotainment screens
- Outdoor advertising with LCD/LED screens
- Window Frontage displays
- Special event and Exhibition advertising
MediaCAT Digital Signage players are designed to work standalone, or as part of a network of thousands of players. Advertising can be controlled by a number of different metrics including date, time, geographic location or the position within a store.
The MediaCAT Digital Signage player was chosen for one of the largest screen network roll outs in the UK, the 1500 screen Point4 DecisionVision network installed in supermarkets, CTN's, convenience stores, off-licences, newsagents and petrol forecourts across the UK.
Electronic Notice Boards
In recent years, advanced Digital Signage players like the Navaho MediaCAT have been used to create Electronic Notice Boards to help distribute and display important messages around large Education campuses and Corporate buildings, or to integrate with back end phone/computer systems to display important live information to staff in a Call Centre for example.
Digital Dynamic Wayfinding
In the Hospitality sector, MediaCAT Digital Signage players have been used to create dynamic wayfinding systems to automate directional signage for meeting rooms. MediaCAT Digital Signage can also for signage in Exhibition Centers, where signage is changed on a weekly basis to cater for different events.
Simple User Interface
MediaCAT's fast, easy to use web based user interface , can be accessed from any PC or MAC on your network, allowing you to easily manage you Digital Signage systems without having to install any special software or browser plugins. The MediaCAT web interface provides complete control and management of your player, from changing network settings to uploading content, setting up a media playlist, creating a new scene layout, or editing a web page.
Media Management
For larger sites, MediaCATs can be configured for content mirroring , so that all media and messages are centrally managed and each satellite MediaCAT mirrors the content from the central unit. Different groups can be configured and each MediaCAT digital signage player placed in a different group, allowing content to be created and targeted for different user groups or areas.
For even larger sites, a MediaCAT Manager server can be installed to control each MediaCAT digital signage player individually or as part of a group. The MediaCAT manager will also monitor all of your Digital Signage players or Electronic Notice Boards and warn if any potential problems are found.
Why use MediaCAT for my Digital Signage system?
The Navaho MediaCAT digital signage player is one of the most advanced systems on the market. Whilst drawing less power than an energy saving light bulb, the MediaCAT digital signage player can create complex eye-catching displays from multiple media formats and information sources. The on-board web technologies allow MediaCAT to integrate with a wide variety of computer systems to ensure your Digital Signage displays are always up-to-date and ahead of your competitors.
To find out more about how MediaCAT can help your organisation, please contact us .
